Good Good and Callaway Apologize for Controversial Golf Driver Ad

Good Good, a golf media company, and equipment maker Callaway apologized after releasing a controversial driver advertisement that featured a male golfer shoving a female golfer to the ground. The ad sparked widespread backlash for depicting violence against women.

The advertisement showed Garrett Clark, co-founder of Good Good, shoulder-check Alexis Miestowski as she reached for a driver, causing her to fall. Clark then menacingly said, "Do not touch my new driver." The video was quickly removed following the criticism.

Callaway CEO Chip Brewer acknowledged the company approved the ad before its release and apologized for the mistake. Brewer said, "That approval should never have happened. Mistakes were made, and we are taking the matter very seriously."

He added, "We sincerely apologize for the video. The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence, or threatening behavior of any kind."

Good Good also issued an apology, stating, "Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward."

The incident drew attention as Good Good is a rising force in golf's internet culture, known for engaging a younger and more casual audience. The company is the title sponsor of an upcoming PGA Tour event, the Good Good Championship, scheduled for November in Austin, Texas.

PGA Tour CEO Brian Rolapp expressed disappointment in Good Good's initial response, calling it "concerning" and "not aligned with PGA Tour values." Rolapp said, "I think what we saw was concerning, and is clearly not aligned with PGA Tour values. We take it very seriously.

I think their initial response was disappointing. It was a bit defensive and late." He noted improvements in their responses after recent conversations.

When asked about the impact on the upcoming Good Good Championship, Rolapp said, "It's a bit of a fluid situation. We were disappointed at first. It sounds like in the last 24 hours they’ve made some progress. We’ll continue to monitor the situation and see how it develops."

The ad controversy highlights tension between golf’s traditional image and the newer, more outspoken internet personalities. Good Good has grown from a YouTube channel to a company raising $45 million in 2025 and is known for its vibrant presence on social media and merchandising.

Despite a rise in female golfers—up 45% from 2020 to 2025 according to the National Golf Foundation—women remain a minority in the sport, making up 28% of golfers. The ad's portrayal of violence against a female golfer intensified the backlash amid this broader context.